Donna Zhong, the soul of the brand, comes from a multicultural background. Zhong grew up in Singapore and completed her further studies in San Francisco. She is currently based in New York City, where she started her fashion career.

Zhong’s designs reflect her low-key, yet visionary character. To her, a “statement piece” isn’t about loud colors and exaggerated patterns; one can still stand out even when she isn’t under the spotlight. Zhong believes in clean designs that will last through different periods in life, that gives women the space to be and feel like themselves whatever the occasion.

Prior to establishing her own label, Zhong worked at luxury fashion brands such as Jason Wu and Marc Jacobs. She received her BFA certificate from the Academy of Art University in San Francisco.





Kandyce Zhong, Business Operations Officer | Kandyce Zhong, a key member of the management team, has over 7 years of experience in the banking and finance industry, and is in charge of the company’s financial information. Zhong graduated from UCLA with an International Economics degree and is currently based in Northern California.

Tiffany Ho, Visual Designer | Tiffany Ho has more than 3 years of professional experience in creating marketing materials and website design for various brands; she is the creator of Donna Zhong’s branding collateral, from the logo to the packaging. Ho majored in Graphic Design at Art Center Pasadena in Southern California.